He goes in and Finkelstein prepares a new robe for him which is a perfect fit. When he asks how much he owes, Finkelstein brushes him off: "No, no, there's no charge. But, may I ask a small favor? Maybe whenever you give a sermon you could just mention a little something about how your nice robe was prepared by Finkelstein the Tailor."
Jesus readily agrees and, as promised, plugs Finkelstein's robes every time he preaches.
Some months later, He is wandering through Jerusalem and happens by Finkelstein's shop. He is amazed to see a huge line of people waiting for Finkelstein's robes. He pushes his way through the crowd to speak to Finkelstein himself.
"Jesus, Jesus, look what a marvel you've been for business," gushes Finkelstein. "Would you consider a partnership?"
"Sure, sure," replies Jesus. "Jesus & Finkelstein it is."
"Uh, no, no," says Finkelstein. "Finkelstein & Jesus."
The two of them argue for some time about the name. Finally, they come to a compromise decision. They decide to name the new business "Lord & Tailor."